The 3 Email Metrics That Actually Matter in 2026

Cut through the noise and track what actually moves your email list forward.

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Description

Key Takeaways

Open rates are no longer reliable and clicks reveal real interest

Replies signal trust and strengthen long term deliverability

Consistent conversions matter more than one time spikes

A smaller engaged list outperforms a large inactive one

Focusing on fewer metrics creates clearer decisions and better results

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