Key Takeaways

• SMS marketing outperforms email with higher open rates, making it a potent tool for direct customer engagement.
• Choosing an SMS marketing platform like SlickText can provide a cost-effective advertising strategy with features that support both bulk messaging and personalized communication.
• Small businesses can benefit from various pricing structures of SMS services, making it an affordable marketing channel.
• Text messages offer quick, efficient communication, fostering a more personal relationship with customers.
• From automated responses to analytics, the functionalities of SMS apps can significantly boost the effectiveness of marketing campaigns.
• Compliance with regulations is crucial for SMS marketing in the U.S, with platforms facilitating adherence to necessary guidelines.