Imagine sending messages to almost every adult in the country. That's what SMS marketing can do today.

SMS marketing is more than just high open rates. It's about starting conversations and building relationships. Around 65% of the world's population is engaged with SMS.

Businesses see amazing results from SMS campaigns. They get high response rates and ROI. This shows SMS marketing is a powerful tool for businesses of all sizes.

Key Takeaways

• The SMS marketing industry in the USA is rapidly growing with a market value that could hit $12.6 billion by 2025.
• Businesses are witnessing an impressive 45% response rate from SMS campaigns, outpacing email marketing considerably.
• Predictions show a compound annual growth rate of 20.3% in SMS marketing, introducing vast opportunities.
• Through SMS marketing, approximately 75% of consumers prefer to receive special offers, escalating engagement and sales.
• An increase in efficiency up to 80% can be garnered by businesses using two-way text messaging for real-time customer interaction.
• In the realm of customer service, US consumers are showing a strong preference for SMS communication over phone calls.